Make Every Partner Connection Count

From Vision to Launch: The Star Referrer Journey

Star Referrer revolutionizes how professionals nurture their referral networks. Deploy intelligent catalyst suggestions—actionable insights that help partners shine while driving mutual success.

This timeline chronicles the journey from initial concept to a fully-realized SaaS solution that turns passive contacts into active, mutually beneficial partnerships.

  • Refactoring to a single page dashboard

    All the parts are working. Can it be condensed to a single dashboard? Likely to take a week…

  • Shining Stars

    Most people ask, “Can you refer me?” without giving value first. That’s backward. Shining your Stars means helping them look good, succeed, and grow – through testimonials, introductions, and resources. When you help your Stars Shine, they naturally want to help you back. That’s when referrals flow.

  • Catalysts

    Catalysts are now integrated into the Star Profile Dashboard. Ready to integrate with Star Profiles.

  • One Link

    OneLink system V1 is operational and in place. At last, an end-to-end operational system that proves the concept.

  • Testimonials

    Testimonials added, integrated into the Dashboard and Star Profiles. Can Create, Read, Update, and Hide.

  • Dashboard Update

    Now includes lists of Stars, Star Profiles, Testimonials, and Catalysts. Navigation: v1 uses buttons to hide/show contextual data.

    Ideas for more visibility and navigation v2 formulating.

    I have an idea to use a tab system, as it may be more delightful than popups and buttons to hide/show.

    An alternative is to have all data visible, using distinct panels and pagination, to make full use of the screen, requiring fewer clicks and more availability.

  • Testimonials

    Star Profiles now come with integrated Testimonials. A front-end system to add new testimonials is still required.

  • Star Profile user experience

    It looks good. The profile experience is not perfect, but not far short. Careful thinking should uncover efficiencies to get them to work well across different applications.

  • Star Profile Testing

    Preliminary testing of the Star Profile system is pushing the right data to the right places. Starting well.

  • Star Profile build out

    There is more to this than meets the eye. Multiple systems need to talk to each other, data relationships need to align, and data needs to be listed in order, with ease. The easy bit is harder than it looks.

  • User Dashboard

    Added basic control of Star Profiles to the dashboard, so the process is automatic, and immediately available to change, update, and potentially delete.

  • Onelink opportunities

    OneLink is the idea of using one link to share a Star Profile to generate referrals.

    For example, you could add a OneLink to your social profile. This would facilitate remote control of your Star Profile and make it easier to let others know how they can win. Managing your Star Profile centrally is more efficient than altering all your social profiles.

    There are about 70 reasons why someone may grant a referral, so multiple Star Profiles are likely to become necessary for anyone who takes referrals seriously. For example, you may be looking for referred staff or a referred partner, to mention just two. There is a provision to employ multiple onelinks to facilitate different use cases.

    You can connect any of your Star Profiles to any one of your OneLinks.

    An unusual use case is to create a third-party Star Profile, to make someone else the star.

  • Star Profile Configured

    Onboarding requires the creation of a personal Star Profile, formerly the Star Card. This is a core component of delivering on the onelink promise.

    There is value in creating multiple Star Profiles. Several for ourselves and for our favorite friends and associates.

    Fundamentally, there are about 70 referral methods. So, the ability to create multiple Star Profiles is a handy tool to have in the referral generation arsenal.

  • Star Rewards

    Star Rewards measures and shows progress, motivates users, and demonstrates a commitment to generating referrals. It has operational benefits and helps celebrate and demonstrate success.

    As many say, success leads to success.

  • Star Card

    The Star Card draft design looks excellent, and is well-tailored to the referral-getting requirement with a focus on Who/For

  • Onboarding Process

    Getting closer to a deliverable. Phase one of the onboarding process is completed.

  • Integration

    I initially built the SaaS part of Star Referrer on a separate vault. This was not as straightforward as expected, although it proved its worth for development purposes.

    A mapped, integrated SaaS is required for efficiency before separating the parts. I may yet return to deploy a separate system.

  • Why would you want referrals?

    Refocused on why you would want referrals. I reconsidered the site architecture and added a new front page section to clarify these.

  • A writing day


    I reviewed goals and achievements to date to update the short-term plan

  • Star Referrer site update

    A free-to-use, user-driven Referral Readiness Assessment accessible through the About menu.

  • The Relationship Health Score

    Identifying where we have the best relationships leads us to understand where the best doors exist to new opportunities. Grading a relationship according to past actions gives us a steer on the future and can help to identify where further time can be invested to develop more value.

  • Internal contact page layout v2

    A UI experience where the main content, details, notes, and pictures stay on the screen constantly. It avoids flicking between screens and magic areas and requires fewer clicks to operate. This increases speed and ease of use, making it faster and more intuitive.

    SR Contact Sc v2
  • Footer added

    To let you know you have reached the bottom of the page, supports search engines, accessibility, and other governance requirements

  • Legal Pages added

  • Star Referrer front page

    Additional content areas were added to introduce visitors to the issues confronted in SaaS and clarify what is available.

  • Pop up development

    Internally, it looks better when updating a record via pop-ups. I quickly discovered the need to pull duplicate data, as the pop-up obscured key information. This created the need for magic, arbitrary content when the information needed was already on the page.

    Pop-ups are fun, but must be reserved for simple actions where no additional data is required, such as changing a photo or adding a link.

  • Basic form creation

    Interaction and action updates are a key requirement and must be very easy to use. Many approaches have been tried and tested, with much failure, but a usable solution has been found.

  • Navigation Structure

    Close attention is required, and many variations are tried and tested. The emphasis is on reducing clicks and screen openings.

  • Considering the vault strategy

    Could I dispense with an onboarding strategy? I figured I should make the functionality self-explanatory to minimise onboarding. Will add onboarding to the marketing process for those who want it.

  • Developed the StarMap MVP

    A refined idea about how it would look and the content that would be included

  • SaaS User Management Built

    The first step is to register and set up the ability for users to create private accounts.

  • Added the Star Framework & free offer

    This is the basis of the Star Referrer concept. I figured I should share!

  • Added “Is this for me” page

  • Hosted SaaS separately

    Decided to set this up on a separate server so marketing can’t slow down a functioning system and vice versa.

  • 1st newsletter written and published

    Published on Substack and LinkedIn. It was an instant hit (if 200 subscribers is a hit). Positive start, most welcome!

  • Added “Want More!” page

  • Initial contact page design

    It is useful to see ideas fleshed out. Although it was not exactly beautiful or finished, it provided proof of concept.

    SR Contact Sc v1
  • First Subscriber

    Yea! It was a client, not my mum.

  • Site Hosted Set Up

    Finally I had time, plus the planets lined up and I could see a way forward for this project

  • Starreferrer.com Registered

    I had a good idea and spent a while trying to implement it. Life got in the way.

Stars and Flywheel
Identify Your Stars
Referrability

Register to watch this breakthrough series

Register to watch this breakthrough series

Free Training, Free Account 

Discover the breakthrough STARS and Flywheel system anyone can follow. Become the person everyone wants in the room.

Update or add personal details you would like to share

Contact Details
Addresses
Networks
Websites

Contact Details for Progress

X

Contact Addresses for Progress

X

Networks for Progress

Websites for Progress

Testimonial  Progress 444

Star Profile for Progress

Contact Information

Star Profile for Progress

Contact Information

Contact Addresses for Progress

X

Addresses: home, business, regional

Contact Details for Progress

X

Contact details: email address and phone numbers. 

Websites for Progress

X

Websites: personal, business, LinkedIn, Facebook, X, etc.

Networks for Progress

X

Networks: associations, BNI, trade bodies, etc.

Personal Information

Contact Information

Get your free
Star Referral Blueprint

We use cookies in order to give you the best possible experience on our website. By continuing to use this site, you agree to our use of cookies.
Accept