Why the CEOs Who Never Ask Get All the Referrals
I almost didn’t send the message.
An old contact I hadn’t spoken to in months. A book that changed how I think. A recommendation sent on impulse at 7 am.
Within a week: 8,000 views, dozens of new followers, and a campaign idea now shaping my entire December strategy.
This edition of Referral Engineering breaks down exactly what happened — and introduces a new campaign-focused structure based on what readers told me they actually want.
No theory. Just what’s working right now.
