Hemingways Marketing Services Ltd. (HMS) takes its name from the company’s founder John Hemingway who started his business issuing Star Credit Vouchers ‒ an early form of gift vouchers. HMS remain an independent company operating in a number of niche markets, primarily retail gift vouchers, gift cards and branded confectionery. In all cases its operations involve working nationally with big brands and high volume sales. Operations now include wholesale and consumer sales for Cadbury and Green & Black’s, white label gift voucher and gift card solutions for over 40 major UK retailers, corporate fulfilment services via our dedicated handling operation ‒ Vex Rewards, The Gift List ‒ an online wedding and gift list service and consumer and corporate voucher sales via Voucher Express.

Hemingways

Hemingways Marketing Services Ltd operates in the gift voucher and branded confectionery sector, working nationally with retailers and hospitality businesses to implement customer loyalty programmes. The company's natural referral partners include POS system providers, retail design consultants, customer analytics platforms, and promotional printing services. These professionals work alongside Hemingways to deliver complete loyalty solutions. A referral makes sense when established retailers or hospitality venues recognise they need to improve customer retention or increase repeat business. Hospitality consultants, business advisors, and retail specialists often identify the strategic value of gift voucher schemes during business improvement discussions, making this the right moment to introduce Hemingways' proven approach.

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