DAZ Systems (now trading as insidesales) provides a sales engagement platform called Playbooks that helps sales teams work more effectively. The software uses artificial intelligence and data insights to prioritise which prospects to contact and recommends the best times and methods to reach them, whilst also giving sales leaders visibility into their team's performance. It integrates with major customer relationship management systems like Salesforce and Microsoft, and automates routine tasks so sales representatives can focus on selling rather than administration. Playbooks works best for companies with established sales teams looking to improve productivity and revenue results through smarter engagement strategies.