Reality Engineering provides trade show measurement and analytics for large exhibitors, using passive lidar technology to track all booth visitors rather than just those who stop to scan badges. Their Traffic Tracker service counts every visitor, records dwell time and movement patterns, and feeds data into executive reports that replace guesswork with measurable evidence of booth performance. They also offer lead capture, interactive experiences, and reliable event connectivity to support complete show floor operations. They work best with companies planning major trade show exhibits who need accurate data on visitor engagement and return on investment.