Dynata is the world's largest first-party data platform, based in Plano, United States. The company helps businesses gain precise insights and measure impact by providing high-quality survey data and audience targeting tools. Their services include conducting global surveys, brand lift studies, audience activation, and data visualisation, supported by their award-winning quality control system that removes fraudulent responses. Dynata is best suited to organisations that need reliable respondent data for market research, brands wanting to understand their audiences better, or media agencies seeking to target and measure advertising effectiveness.