Toluna is a market research company that collects consumer opinions through online surveys and community engagement. Members join the Toluna Influencers community to share their views on products and services from brands, earning reward points that can be exchanged for gift cards or cash. The company connects businesses with consumers in real time to provide market insights, whilst giving everyday people a voice in shaping the products they use. Toluna works best for businesses seeking direct consumer feedback and insights from a large, engaged community of survey participants.