YouGov is a data analytics and market research company that helps businesses understand their customers and target audiences. They gather opinions and insights from a global panel of 30 million registered members, using surveys and research to provide brands with accurate consumer data across sectors including retail, health, technology and entertainment. They offer various tools and services, from self-serve research platforms to working with dedicated researchers, and would be well suited to refer clients who need consumer insights, audience understanding, brand tracking or market strategy support.