American Olive Farmer, operating as Lucero Olive Oil, is a direct-to-consumer premium olive oil producer and retailer based in Northern California. The company sources single-variety extra virgin olive oils from certified California growers and orchards, and also offers balsamic vinegars from a traditional Modenese producer, fresh raw olives, olive trees, and related specialty products. Run by founder Liz Tagami and her husband Donald, it's a hands-on operation emphasizing quality, traceability, and personal customer service.