WeddingWire is an online wedding planning platform that helps couples organise their big day through free planning tools, including checklists, budget planners and seating charts. The site connects users with over 157,000 local wedding vendors across categories including venues, photography, catering, flowers and entertainment, all with reviews and pricing information. Couples can also create a free customised wedding website to share details with guests, browse real wedding inspiration and access planning advice through forums and articles. WeddingWire would be a natural referral for engaged couples looking for a centralised place to find and compare multiple wedding service providers in their area.